Navigating Brand Messaging in Uncertain Times
We've put together a few lessons from a tumultuous 2020 to help guide your organization's brand and comms strategy for what comes next.
Category
Branding
A Complete Guide to Preparing for a Company Rebrand (for real)
In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.
How to Trademark Your Brand | An Introduction
We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.
Maintaining Your Brand at Scale
Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand. We've created this very comprehensive guide to help you ensure your brand’s design system can scale.
Choosing A Brand Name
Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.
6 Keys to Designing a Winning Logo
6 Keys to Designing a Winning Logo Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Legendary logo designer, Paul Rand, describes a logo as: “a flag, a signature, an escutcheon, a street sign. A logo…
The Future of Residential Real Estate
…And, why real estate teams need to up their game, fast. Late November of 2017 we launched a large real estate project for Vancouver-based real estate group, Zwick Chimes. Since then, we’ve been received a number of requests from realtors asking us to re-create what we’ve…
The Evolution of Massive Media
2016 has been a year of big change for Massive. In the past 12 months, we’ve moved offices, added new team members and tackled some exciting new projects. On top of that, just this month we’ve launched a refreshed brand identity, including a new style guide, logo, and this spanking…