Navigating Brand Messaging in Uncertain Times
We've put together a few lessons from a tumultuous 2020 to help guide your organization's brand and comms strategy for what comes next.
Category
Insights
A Complete Guide to Preparing for a Company Rebrand (for real)
In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.
How to Trademark Your Brand | An Introduction
We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.
Predictive Design’s Role in Political Polarization
Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.
Mary Meeker’s 2017 Internet Trends Report
Internet Trends from Mary Meeker’s Report Relevant to Marketers For many, Mary Meeker’s annual Internet Trends Report is one of the most anticipated reports of the year. This year, Mary Meeker, Partner at venture firm Kleiner Perkins Caufield & Byers (KPCB), delivered the 355-slide report at…
Massive at the 2017 Consumer Virtual Reality Conference
Highlights from Vancouver’s Consumer Virtual Reality Conference This year’s Consumer Virtual Reality Conference (CVR2017), spanned two days and attracted some of the biggest players in the VR space to the Vancouver Convention Centre (just blocks away from our HQ!). Below are a few takeaways from the conference, and what to…
The Future of the Travel Industry
There’s no question that the internet has transformed the travel industry in the past decade. A flurry of new competitors, OTAs and direct-supplier websites have forced many players to reinvent themselves to stay in business. For some, this shift has meant focusing on a wealthier clientele looking for a travel…