Navigating Brand Messaging in Uncertain Times
We've put together a few lessons from a tumultuous 2020 to help guide your organization's brand and comms strategy for what comes next.
Rene Thomas | Partner + Executive Creative Director
About Rene Thomas
Those who know René closest will say he’s lived many lives: Musician, Bar-tender, Framer, Copywriter and Creative Director to name a few.
His work history may read strangely, but when speaking to him, it’s clear this diversity, paired with René’s divergent approach to solving problems make him a powerful creative force.
At Massive, René leads strategy, copy and design, collaborating with clients to solve their biggest business challenges. When not uncovering the hidden potential of organizations, René lends his talents to a number of non-profits that focus on countering violent extremism.
René sits down with Prem and Lindsay to discuss the Massive’s origins, culture, purpose, and what the future holds for the creative agency as it continues to grow.
What René's Thinking About
What René's Reading
Radical Candor: How to be a Great Boss Without Losing Your Humanity 
Building a Story Brand 
Moral Tribes: Emotion. Reason. And the Gap Between us and Them 
Made to Stick: Why Some Ideas Survive and Others Die Next